Social media have become an integral part of the daily life of so many people. It only makes sense that NGOs should also use them to further their cause and to fundraise. In the last weeks we have talked about the reasons, why an NGO should have a facebook and a twitter account. Today, its time to talk about Instagram for NGOs.
Before you open an Instagram account for your organization, you should consider though if you have enough time and resources to manage the account. It takes time and resources to run a successful Instagram account, so you should only join this network, if you can invest this. Instagram for NGOs can help you to further your goals, but an inactive account with outdated information can do more harm to your cause than good.
Instagram is a highly visual social network that is based on pictures and videos. It only makes sense to consider opening an account on this network if you can feed it with pictures that will attract attention. Think and discuss with your team about this before and find out if this is something that would work for your organization.
But what are the ways in which Instagram can help your organization? Here are the 5 main reasons why you should have an account on Instagram after considering the above-mentioned points.
Visuals attract attention
Instagram is a network that is based on pictures. Beautiful pictures of your work and your beneficiaries are the perfect way to create more interest in your work. Always keep in mind that a good picture can tell more than 1000 words. You can make sure that your supporters feel a more personal connection to your project through your visuals. This will make them more likely to support you in the long term.
Connecting with similar organizations
Like all the other social networks, Instagram is the perfect place to look for likeminded organizations and to connect with them. You can network with NGOs that work in your field or your geographical area and maybe even find potential partners for the future. Showing that you are well connected in your field makes you look like a more reliable partner for potential supporters as well.
Connecting with potential supporters
Social media in general, but also Instagram, in particular, is a great medium to connect with potential supporters. Through pictures, people will get to know your project on a much more personal level and will be more likely to support you. They can follow a project closely and create a meaningful connection with your organization.
Get the message about your mission out there
If you use hashtags in a smart way, you can extend your network beyond the people who already know you and your work and gain new friends and supporters. Although it is very difficult to share links to content via Instagram, you can include one link to your website in your profile and lead people there if they want to get more information. If you can manage to get into the trending images with your contributions, you will gain many new followers that support your mission from outside your current circle.
Show the human side of your work
By sharing pictures, you can show the human side of your work and make it easier for people to create an emotional connection with your project. Information and data are important, but through pictures, people will feel much closer to the project. If you use this strategically, you can create a following that is very passionate about your cause and can relate.
What are your experiences with Instagram? Do you have a profile? You can find us here – make sure to let us know if you follow us so we can check out your profile as well!