The project summary is a fairly straightforward component of the concept note. However, it is important to include the relevant information clearly and succinctly so that donors can easily read and evaluate your project.
Focus on your project, not your organization. At the concept note stage, donors are only looking to see if your project is of interest to them. At a later stage, donors will conduct further due diligence procedures, but that information is not necessary for the concept note. Try to include only one or two short sentences regarding your organizational background. The rest donors can glean from your website or by meeting with you.
Include specific and general location. Geography is very relevant in donor applications, so make sure you provide specifics even if it seems obvious. Always include what country and city/ cities you are working in. If you would regionally, make sure you clearly define those boundaries. It is also important to define if you are working in rural, suburban, or urban areas as well as working locally, regionally, nationally, or internationally.
Copy the language of the donor. Donors have their own goals and priorities in their grant giving, and you need to make sure they understand how your organization fits in those goals. If a donor publishes their exact evaluation criteria, use those criteria as headings so the donor can easily find what they are looking for in your concept note. When describing your work, make sure to also copy the donor’s exact terminology. For example, if the donor uses the phrase “green initiatives,” use that phrase to replace any references to “environmental programs” or “Eco-activities” or any other synonymous phrases in your concept note. This is a small step, but clearly demonstrates to the donor that you have done your research and paid attention to all the small details.