Types of Support: Sponsorship

Sponsorship is a type of support given by a profit-making business to charitable event or activity of an NGO. Sponsorships may take the form of cash, free or discounted products, technical support, etc. Sponsorships typically fall under Corporate Social Responsibility plans, and companies will often expect some marketing advantages in return for their support.

Often, companies are looking for an opportunity to invest in a social cause to improve their goodwill among customers. They want to show that they are investing their profit in a good cause. Businesses sponsor NGOs to influence customers, motivate employees, and generally build respect for the brand in the public.

Sponsorship is kind of a barter system between NGOs and businesses. A business gives you fund for an event, and you become medium of free or low-cost advertisement for the business.

Before signing on with a company for sponsorship, NGOs need to research if the company’s products and policies match their vision. As an organization working for a social cause, you may not want to be sponsored by companies harm the environment, sell potentially harmful products, or have a bad name.

After good research, position yourself to a prospective company. Look on the company website for any sponsorship information, or stop by a local store and try asking the manager for details. You will likely need to write a proposal and a budget.

Companies receive pitches for sponsorship all the time. To be successful, make sure to can show understanding of their business goals. Draw similarities, align your mission with the potential sponsor and give them specifics on how the sponsorship will be mutually beneficial. Ensure the value of a sponsorship compensates the cost. Think like a business person. Don’t forget to highlight the marketing opportunities as well as the cause they are helping. Make it easier for them to say ‘Yes’.

Why Choose Sponsorship?

The NGOs are slowly realizing the funding opportunity from the profit-making business. Even small NGOs have started to approach potential sponsors.

  • Corporate sponsorship of charitable causes is growing. For example, PepsiCo invests more than US$400 million a year in sponsorship programs.
  • Sponsorship partnership is a business deal, not a donation. It is a two-way street: they give you funding and you give them advertisement opportunities.
  • Most businesses channel media for more publicity. Free media attention brings on more exposure to the work of your NGO as well.
  • Businesses may want to test market a product in your event. They may be willing to offer freebies to people attending your event.
  • Sponsors usually like to involve their employees. This can be for crowd-funding, technical backing, or volunteering

 


About the author

Priti Thapa

Priti is a Development Professional with years of experience as a Director of Operations for an American humanitarian organization in Nepal. She is a published writer and researcher focusing on international development funding and grassroots NGOs. She holds a master’s degree in Business. She oversees the team that provides support to NGOs and site users.

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Ramesh Gupta
Ramesh Gupta
5 years ago

This is really good that csr is increasing in nepal too. Specially in sports.

Emmanuel Correa
Emmanuel Correa
5 years ago

Am chairman of Kafuta Sports Development Association in Kafuta Village, The Gambia. Our Association is responsible for the promotion and administration of sports improve welfare and maintain a healthy mutual understanding among youths in the village and its satellite environs. Our target develop the football field to meet international standards; Organize sporting competition regularly for clubs in the village and its environs; Empower/ support clubs with sporting materials and technical service; participate in district, regional and national competition in the Gambia.

We are hereby looking for partners to help us achieve the targets.

Nawerya Gloria
Nawerya Gloria
4 years ago

How do I get a sponsor

Yamkela
3 years ago

I would like to ask for sponsorship

Proposals forNGOs
Proposals forNGOs
3 years ago
Reply to  Yamkela

Dear Yamkela: Unfortunately we are not a funding organization and does not provide grants. We are a social enterprise that provides a platform to connect you with expert advice on proposal writing to get your amazing projects funded.

Please check out the many resources available on our site.

Thank you!

nsengiyumva jean baptiste
nsengiyumva jean baptiste
2 years ago

I am nsengiyumva jean Baptiste from Rwanda i have project of creating a private school here in my country so i need your help.

Proposals forNGOs
Admin
2 years ago

Unfortunately, We are not a funding organization and do not provide grants. We are a social enterprise that provides a platform to connect you with expert advice on proposal writing to get your amazing projects funded.

Please check out the many resources available on our site to will help you on creating a fundraising strategy.

Thank you!

Ssali paul
Ssali paul
3 years ago

Am ssali paul, am director of ssali paul foundation limited
I have ten chridren am take carely of them but am look support to help me to give them good services. Eg

To give them free eduction
To give them food
To give them good health
To build them good home
To give them good wearing materials etc

I will be very happy when i see your reply

Thank you

Ssali paul

Proposals forNGOs
Proposals forNGOs
3 years ago
Reply to  Ssali paul

Dear Ssali: Unfortunately, We are not a funding organization and do not provide grants. We are a social enterprise that provides a platform to connect you with expert advice on proposal writing to get your amazing projects funded.

Please check out the many resources available on our site to will help you on creating a fundraising strategy.

Thank you!

artist ruqya
8 months ago
Reply to  Ssali paul

i am artist ruqya i have project for needy people foundation plz help me for funds

Sagar Mahara
Sagar Mahara
3 years ago

Hello. We are from Nepal. We have registered a new NGO to serve the society special to lower level people to offer them free education and health facilities. So is there any organisation to do partnership with us. Please let us know. sagarmahara75@gmail.com

Fred Baahom
Fred Baahom
2 years ago

Am Fred from Ghana I have school and my aim is gloom children for better education

Jody davids
Jody davids
2 years ago

Hi im from South Africa. Im a first aid trainer and facilitator.

Francisca
Francisca
2 years ago

I am franca from Nigeria wants to expand our health support on hepatitis patients in the rural Ares creating awareness, set up educative programs and assist in providing health solutions in rural areas in our country.

Fulgence
Fulgence
1 year ago

We are CBO Ingenzi (Community Based Organisation Ingenzi). We would like to Invite sponsors and Partners to come in Rwanda and join us for our fruitful partnerships in developing community. Interested ones can email here: fulgencehakuza@gmail.com and/or WhatsApp me here: +250785545749. Best Wishes!

Ezhilinni Selvarasoo
Ezhilinni Selvarasoo
9 months ago

I’m a srilankan who lives in upcountry.we have start a foundation to give the best support to disables and the elders to full fill there need such as food medicine dresses etc.. actually we are finding difficults to maintain this form without any financial supports.so for the moment we have just stopped it.so we humbly request for a support from you all to continue this charity work.. Thank you.

Madhav Gupta
9 months ago

Hi, I am from warriorswithoutcause NGO, We need sponsorship for a summit.

Proposals forNGOs
Admin
9 months ago
Reply to  Madhav Gupta

Dear Madhav:
Unfortunately, We are not a funding organization and do not provide grants. We are a social enterprise that provides a platform to connect you with expert advice on proposal writing to get your amazing projects funded.

Please check out the many resources available on our site to help you on creating a fundraising strategy.

Thank you!

P.Devadanam
7 months ago

Dear Sir,
Greetings from Solace Foundation,
Solace Foundation is a Social service charitable organization. It serves poor people, education to needy Children’s, health awareness to Women, financial awareness to rural families and Helping hand to disabled people.
Registered Charity No.237/2010
Under registered is a Income Tax Exemption section 12 A(a) 80 (G)
Govt of India,
NGO DARPAN, (unique id of VO/NGO AP2021/0278493),

Call your friends and familyLife takes you places, but your people are a call away.

We Need Your Support Today
 President. P.Devadanam
http://www.solacefoundation.org.in

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