Strategies are broad concepts or approaches to achieving the specific project goals. Many NGOs have similar goals, but choose difference project strategies to complete those goals. For example, thousands of NGOs have the goal of protecting the environment, but use diverse methods to do so including: raising awareness of this issue within the community, developing more energy-efficient technologies, researching man-made harms to ecosystems, lobbying the government to create better laws, using the courts to sue polluters, etc.
Project strategies can include:
These are all different strategies which inform your activities to reach the project goal.
Alta Alonzi is a writer and researcher focusing on international development funding and grassroots NGOs. She works with the fundraising consulting company Philantropia conducting research for clients ranging from small NGOs to UN organizations. She also works closely with FundsforNGOs running training webinars, contributing resource guides, and updating the Premium donor database.
