Strategies are broad concepts or approaches to achieving the specific project goals. Many NGOs have similar goals, but choose difference project strategies to complete those goals. For example, thousands of NGOs have the goal of protecting the environment, but use diverse methods to do so including: raising awareness of this issue within the community, developing more energy-efficient technologies, researching man-made harms to ecosystems, lobbying the government to create better laws, using the courts to sue polluters, etc.
Project strategies can include:
- Capacity-building/ awareness raising
- Organizational development
- Research and development
- Advocacy
- Victim support
- Microfinance development
- Participatory infrastructure development
These are all different strategies which inform your activities to reach the project goal.
