4 Ways to Organize your Proposal Like an Expert

No matter how amazing your project is if your proposal is disorganized your project will appear disorganized. A project proposal needs to explain the plan and purpose for the set of activities an NGO wishes to implement, and requests funding from a donor. A project proposal does more than just secure grants. The process of drafting a proposal helps NGOs plan a project from the idea stage to reality. It provides a way to flesh out, explain, test, prove, critique and share the project details. Thus, creating an outline of your project proposal early on is a great way to keep the proposal focused and organized.

Here are four methods to organize a proposal:

By Project Plan

The purpose of a project plan and proposal are very different. However, their content is often similar enough that many proposal writers will take the project plan as a starting point and modify it to become a proposal. This is not a bad strategy for preparing a proposal quickly, but it is not the most effective. The outline and headings, in this case, will be based on what the NGO needs to implement the project, which is often very different from what the donor needs to evaluate the project. It is often obvious to donors which NGOs used this format because there is more emphasis on the technical details surrounding activities, timeline, and M&E plan rather than holistic information in the project rationale, goal, beneficiaries, and sustainability.

Example outline:

  1. Introduction
  2. Methodology
  3. Activities
  4. Anticipated Results
  5. M&E Plan
  6. Budget
  7. Timeline

Click here to download: The Ultimate Checklist for Proposal Writing

By Proposal Parts

Another common and easy method to format a proposal is just by taking all the parts of the proposal you want to include and just calling them by name. This method is fairly useful to both the NGO for internal planning and to the donor for evaluation. However, knowing which parts to include and how to order each part can be challenging. For example, should the Sustainability Plan be included before or after the Budget? Another challenge is that this format style can sometimes feel disjointed, as each piece is described separately with no flow from one section to the next. Additionally, it is easy to forget mentioning important points not specifically brought up in each segment, such as beneficiaries and relevance to the donor’s priorities.

Example outline:

  1. Project Rationale
  2. Project Goal
  3. Objectives
  4. Strategy
  5. Activities
  6. Outputs, Outcomes, Impact
  7. Project Innovation
  8. Cross-cutting themes
  9. Logical Framework

By Narrative

This option for organizing proposals tries to shape your proposal into a story. This is a very engaging and persuasive method, however, it is also more challenging to do well. This format requires very strong writing skills and lots of time. Additionally, not all projects can easily be turned into a narrative: saving young girls from child marriage might make for a great story, but lobbying the government to change marriage laws much less so. Projects that work well for this narrative style have relatable beneficiaries and clear solutions, similar to case studies. This style also ensures that each piece of the project flows together in the proposal, but the pieces that do not fit in easily (M&E plan, organizational profile, etc.) are often discarded or placed in the annex. Despite the difficulties in this format, this is by far the best option for building a highly persuasive and marketable proposal focused on the beneficiaries.

Example outline:

  1. Setting the Stage (project background)
  2. Main Characters (Project beneficiaries)
  3. The Problem
  4. The Solution
  5. The Impact

By donor requirements

For applications to donors with very strict but transparent requirements, this is by far the best option for organizing your proposal. The idea behind this format is to center the entire proposal around how the donor will evaluate the proposal. This helps to ensure you do not miss any requirements and that the donor does not miss anything important for the evaluation. The potential downsides to this method are that each proposal has to be built around a specific donor, which requires a good amount of donor research and customization. It also requires that the donor make their complete evaluation criteria public.

Sample donor criteria:

The Foundation’s Board of Directors will evaluate all proposals based on:

  • Is the project relevant to the Foundation’s Funding Strategy?
  • How will the project ensure strong impact?
  • Is the project sustainable?
  • Is the projected cost-effectiveness?
  • Is the NGO qualified to lead this project?

Example outline:

  1. The relevance of the Project
  2. Ensuring Strong Impact through Community
  3. Ensuring Sustainability through Market Forces
  4. The Cost-Effective Solution
  5. Our NGO’s Unique Qualifications

How to Choose a Format

Hopefully, it has been made clear that there is no one best way to organize a proposal. It will depend a lot on the donor, the type of project, and internal capacity. Below is a table illustrating the strengths and weaknesses of each method.

The outline by proposal parts is a fairly safe bet for all types of donors and is also fairly straight-forward to write for those new at proposal writing. An outline based on the project plan is a fairly easy way to prepare a proposal, so great for when you need to submit something quickly or to donors already likely to fund you. It is also really great for donors who like to get directly involved in activities and see all the technical details. However, for donors who care more about the overall impact or individuals who need more convincing to give funding, the narrative format is often a better choice. For institutional donors with very clear application expectations such as those from governments or CfPs, the format following donor requirements is the best option


About the author

Alta Alonzi

Alta Alonzi is a writer and researcher focusing on international development funding and grassroots NGOs. She works with the fundraising consulting company Philantropia conducting research for clients ranging from small NGOs to UN organizations. She also works closely with FundsforNGOs running training webinars, contributing resource guides, and updating the Premium donor database.

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Nishant joshi
Nishant joshi
6 years ago

Great article. Tha k you

Lal Mani Joshi
6 years ago

At first thank you for your kindness words. This is the useful for us.
I am also learning about proposal. I want to submit aproposal about women and in farwestern community hospital Attariya kailali (FARWESTERN REMOTE AREA OF NEPAL )

Natukunfa Loy
Natukunfa Loy
5 years ago

Thank you very much. Am learning more about proposal writing and I have written my first grant proposal About construction of eco San toilets in less privileged communities in Uganda. Where can I get funds?

Priti Thapa
Admin
5 years ago
Reply to  Natukunfa Loy

Dear Natukunfa: We are not a funding organization and do not provide grants. We are a social enterprise that provides platform to connect you with expert advice on proposal writing to get your amazing projects funded.

Please check out the many resources available on our site.

Thank you!

Manish Adhikari
Manish Adhikari
5 years ago
Reply to  Priti Thapa

Priti Thapa madam , I want to learn more this , i want to cooperate with youth for social volunteer ,& social contributors . please give us sources of funds for utilization human resources & country natural resources in developing country like Nepal.

thank you
Manish Adhikari

Priti Thapa
Admin
5 years ago

Dear Manish: We are not a funding organization and do not provide grants. We are a social enterprise that provides platform to connect you with expert advice on proposal writing to get your amazing projects funded. If you want to find theme specific donors, we recommend you check our partners website, fundsforngos.org

Hope this will be of help

Thank you!

Wilmon Wickremasinghe
Wilmon Wickremasinghe
5 years ago

Informative, constructive and encouraging article in preparing a proposal for fund raising.
Great Thanks.

Priti Thapa
Admin
5 years ago

Dear Wilmon: We are glad you found this article helpful.
we will be publishing all of our expert advice daily to this site. So subscribe to our newsletter and check back regularly for more free resources!

Stephen Akili
Stephen Akili
5 years ago

I learned something from your skills, thank u alot madam. Please can you send me proposal format to know better.

Priti Thapa
Admin
5 years ago
Reply to  Stephen Akili

Dear Stephen: You can find our sample resources here.

Stephen Akili
Stephen Akili
5 years ago
Reply to  Priti Thapa

I get it

Farouk Ismail Ukach
Farouk Ismail Ukach
5 years ago

Great piece, thanks so much for flashing out all the various approach, i would like to submit a proposal on governance and peaceful co-existence the war torn South Sudan.

Kind Regards

Farouk Ismail Ukach

Priti Thapa
Admin
5 years ago

Dear Farouk: We are not a funding organization and do not provide grants. We are a social enterprise that provides platform to connect you with expert advice on proposal writing to get your amazing projects funded.

Please check out the many resources available on our site.

Thank you!

Frankline
Frankline
5 years ago

Hello, thank you for this very useful article. I will like to work with you in the future on similar topic. Please can i have your personal address (email and phone number)?

Priti Thapa
Admin
5 years ago
Reply to  Frankline

Dear Frankline: You can contact us at programs@proposalsforngos.com

Geoffrey Wandera
5 years ago

This is a great resource.

Twinamasiko Pasco
Twinamasiko Pasco
5 years ago

Good job for the article, rely I can now identify the mistakes I had written in our project proposal about wetland magement plan development.i hope am going to rectify it.nice regards.

Priti Thapa
Admin
5 years ago

Dear Twinamasika: We are glad you found this article helpful!

Iram Zaidi
Iram Zaidi
5 years ago

Very informative..especially the diverse formats for different stakeholder needs..thanks!

Priti Thapa
Admin
5 years ago
Reply to  Iram Zaidi

Dear Iram: We are glad you found this article helpful!

Rodrick Mhlongo
5 years ago

Empowering information thanks

Priti Thapa
Admin
5 years ago

Dear Rodrick, Thank you!

Rodrick Mhlongo
5 years ago

Priti, how can you help a struggling organization like HURESIC to raise funds

Sr Sarah Amigo
Sr Sarah Amigo
5 years ago

Thanks so much for the advice

Pamhidzai Thaka
5 years ago

Very helpful thanks for sharing

Revocatus Kuluchumila
Revocatus Kuluchumila
5 years ago

Thanks for a very educative document on writing a funding proposal

Ahmed Abdullahi isse
Ahmed Abdullahi isse
5 years ago

Glad to read this Substantial article.

Dennis Bwire
Dennis Bwire
5 years ago

Nice article, can I have contact of Alta for more information?

Eva Wieners
Editor
5 years ago
Reply to  Dennis Bwire

Hello Dennis,

Thank you for your comment. You can contact our office through our contact form if you have any further questions.

Md. Faridul Islam
Md. Faridul Islam
5 years ago

Very good article. We are very happy

Moses
Moses
5 years ago

Fantastic! I have been enlightened by your article. It will always be my reference

Ishengoma Kyaruzi
Ishengoma Kyaruzi
5 years ago
Reply to  Moses

This article is an eye opener on good proposal writing skills. Thank you for this endeavor.

James Aniau
James Aniau
4 years ago

Great articles… thankyou

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