Project goals and objectives are similar in that they are both the reason for why the project needs to take place. While in casual conversation the terms may be used interchangeably, in a proposal the two terms have a strict definition that should not be confused.
The goal gives direction to the project. The objectives are the specific targets the project aims to achieve to meet the goal. In short, the goal can be seen as the high-level, “shoot-for-the-stars” vision while the objectives are the grounded, well-thought-out plan to reach that vision.
Here are some other differences:
- A project will have one goal but multiple objectives
- Goals are set for the long-term while objectives are time-bound in the short-term
- Goals are general while objectives are very specific
- Goals aim for perfection while objectives are realistic
- Goals are difficult to measure while objectives are specifically designed to be measured and evaluated
- Goals are impossible to solve in just one project while objectives are designed to be solved in the project
Make sure to use these terms correctly in your application to avoid confusion and prove your capacity.
