A project goal also called the overall goal or overall objective, is a very general, high-level and long-term vision for the project. A goal cannot be achieved by the project on its own, but in pursuit of the goal, the project is designed. Usually, there is one project goal only, which can be reflected in the title of the project.
The goal gives direction to the project or the organization. There can be many other projects and groups working towards the same or similar overall goal. However, within the life cycle of one project, it is typically impossible to achieve such a goal.
Examples of overall goals:
Occasionally the project goal is confused with the project objectives. The overall project goal is divided into several steps or objectives that are more specific, measurable, achievable, relevant and time-bound.
Alta Alonzi is a writer and researcher focusing on international development funding and grassroots NGOs. She works with the fundraising consulting company Philantropia conducting research for clients ranging from small NGOs to UN organizations. She also works closely with FundsforNGOs running training webinars, contributing resource guides, and updating the Premium donor database.
