When writing a proposal, you have to describe your approach towards a problem in different levels of depth and in different formats. Every donor has their own guidelines and their own requirements. Some donors require you to describe your strategies. Today we will take a more detailed look on what that actually means.
A strategy in a project proposal is a description of the way you want to achieve your project goal. It bundles different activities that typically fall under a strategy. Sometimes, a donor even indicates a number of strategies that they want you to work with. A strategy can be similar to a goal but is more action-oriented.
Which strategies you want to use to achieve your goal depends a lot on your project. If you work in the field of women’s empowerment, these would be some examples of strategies:
Under these strategies, you have to define specific activities. Learn everything you need to know about how to design your activities in this article.
It might seem unnecessary for you at first sight to specify your strategy if you already write in detail about your activities and your goal. Nevertheless, it tells the donor a lot when you write about your strategies in a project proposal as well. The strategies tell the donor if you have a strategic plan. It shows if you understand the way different activities are interconnected and how they will contribute to the achievement of your goal. Be careful to formulate your strategies in a clear way and to assign the appropriate activities to the appropriate strategy.
Eva is based in Germany and has worked for nearly a decade with NGOs on the grassroots level in Nepal in the field of capacity development and promotion of sustainable agricultural practices. Before that, she worked in South America and Europe with different organizations. She holds a Ph.D. in geography and her field of research was sustainability and inclusion in development projects.
Hello help me I want to know how to come up with a good proposal
Hello Simon,
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